Nuclear Matinee: Making Sci-Fi Sci-Fact—Nuclear Energy History and Perceptions

Don Miley of Idaho National Laboratory leads a highly enjoyable and thought-provoking tour through the images, perceptions, and yes, the reality of ‘nuclear’ and nuclear energy research through history.

What should ‘nuclear’ mean to us? What images and perceptions should immediately come to mind?

Thanks to TEDx Talks for sharing this video.

What city is this?

What city is this?

8 Responses to Nuclear Matinee: Making Sci-Fi Sci-Fact—Nuclear Energy History and Perceptions

  1. James Greenidge

    Good feature and Don’s a good narrator, but we’re spinning wheels here over why and where nuclear acquired its Darth Vader image. Like, whose fault is that, really? Does Ford or GM dwell on how the Edsel or Corvair slurred their craft? No, you plow over bad images with good images! Duh! It’s not like it’s impossible or takes eons! Tylenol and BP Gulf are sterling examples of this. By tapping ace Ad agencies you can turn your image around in no time even in the face of a biased media, FUD artists and corporate rivals — IF you have the desire and guts to pick up the phone and ring them! Moreover — if you have a clueful LEADER in the nuclear community (nuclear component builders, nuclear professional organizations, atomic workers unions, nuclear engineering schools, nuke publicans, etc) willing to ply their resources and manpower and coffers to pick up that phone! The worst thing that has happened in nuclear self-promotion is when nuclear outfits try to play it by ear doing PR themselves and wind up with nice Youtube dingies and Tupperware teach-ins. Gee, did GM and Kelloggs hawk themselves like this? Call Mad Men, the Ad PR pros! Really, it’s worth the chump change! I mean things are pretty bad for nuclear’s image when more people watch and believe in “science” shows about NASA UFOs and Alien Bigfoots and secret mutant societies than in the facts and magnificent nil health/accident/environmental impact record of nuclear plants and what actually occurred at Fukushima. We don’t have to take years re-inventing the PR wheel dredging up ways to boost nuclear’s image to build more and advanced plants. Call Mad Men! They’ll take nuclear’s record and merits and run with it to a touchdown! Geese, it ain’t Saturn-V science!

    James Greenidge
    Queens NY
    (A former Amiga user which has sadly seen this show before)

  2. Dan Meneley

    I believe that the photograph shows Yokohama Harbour. The key is the “orange section” hotel, and a small piece of the harbour bridge in the top right corner.

    Dan

  3. ansnuclearcafe

    Dan – ah of course, thanks for identifying – and now we have updated with a new, perhaps more pertinent, mystery city photo…

  4. I enjoyed his talk . SO I am not alone telling people that images remain strongly and emotions dominate our minds. A good spanish writer said that you can not change the images people acquired through emotions with rational reasoning. We have to bring new positive emotional nuclear images, using fiction if it works better.
    If you read Frencyh, please visit my above website. And have a look at the book “Dompter le dragon nucléaire ? Réalités, fantasmes et émotions dans la culture populaire “. There is a direct link to it on the site. And I am looking for someone who adopt and and adapt this book for the US public !

  5. It seems that the site adress does not go through as I did. Here it is again: http://dragon-nucleaire.e-monsite.com

  6. James,

    I remember the Tylenol PR disaster and recovery vividly. I still have one of the print ads they distributed. I wonder about opportunities to turn NP around. Obviously a new way of thinking, like yours is required. Please contact me.

    Steven

  7. >>> The worst thing that has happened in nuclear self-promotion is when nuclear outfits try to play it by ear doing PR themselves and wind up with nice Youtube dingies and Tupperware teach-ins. <<

    I see energy company nuke ads and they're nice but it's like they're made for junior high. They should also take on Fukushima fear and lies head on with nuclear's record, not pretend it didn't happen. Nuclear publicity seriously needs a clue!

  8. James Greenidge

    Re: “Steven B. Krivit
    I remember the Tylenol PR disaster and recovery vividly. I still have one of the print ads they distributed. I wonder about opportunities to turn NP around. Obviously a new way of thinking, like yours is required. Please contact me.
    Steve

    I’d love to oblige you in a nuclear PR movement, only thing is I wish I’d the technical and professional credentials to legitimize my participation! I just see life from the Joe on the mean streets law-of-the-jungle perspective, and from my vantage the nuclear community is still in Day Dare regarding PR. For instance only a half-hour ago I saw on Fox’s Cavuto an interview with Ted Cruz over whose “Energy Renaissance” proposal. Gas and solar and wind were much mentioned but nuclear was MIA. I just now mentioned this; will ANS and NEI and other nuclear community members get on the phone with Fox and shout “Hey, you missed us! Also call us for consulting on nuclear issues besides Michio Kaku?” If I’d the credentials I’d do it in a heartbeat, but I’m just a Joe they’ll laugh off — but there’re LOTS of people reading this with apt credentials; will they pick up the phone to Fox and its media brothers and unload a big piece of our minds and grievances for a fair image shake? Like, just how much time and money would this set one back for a big return, really? Will Cavuto ever mention nuclear outside of an accident — which means once a blue moon? The ball is in the nuclear community’s court, but unfortunately I’m not signed on any team.

    James Greenidge
    Queens NY